Free Format™

Free Format™ is the process of rear projection of specially produced content (graphics or video) onto our unique invisible screens - similar to the well known peppers ghost effect, viewable from the front only, creating the perfect 2 dimensional holographic image providing the perception of realism. Whether amid a flagship store or at events, Free Format™ guarantees unique branding and retail pulling power but requires dark ambient light environments.

Screens come in rolls of 3 metre high by any desired length and is available for rental only. Content is easy to make with use of black backgrounds. The screen is rear projected with a 12 000 ansi projector being the recommended brightness.

Other options include foil with a hidden projector from above. It is even more transparent but requires a reflective surface and therefore covers a bigger footprint.

If you want to bring characters to life or show your new motor vehicle to size then this is the solution for you. Give us a call if you are interested in this solution so that we can discuss the possibilities. This product is available to rent only.

[view showreel] or [download to your computer]